Vookies’ Last Day On The Coffee Shop’s Shelf 

by Mariana Lessmann

It was definitely exciting waking up one day during the past holidays in NY knowing that Matt and I had sold our first Vookies in a local coffee shop. As part of the agreement with Book Revue, we agreed to sell them the next day a large amount of Vookies. We stayed up late that night preparing more batches of our fresh gluten-free caramel and chocolate alfajores.  

The next morning we were ready to take the packages of Vookies already labeled. When we first arrived at Book Revue that morning, Matt and I set up the packages of alfajores on the shelf where other food products were displayed.  

There were Larabar and Kind bars, granola bars and some other food products next to ours.

We sat on a second floor on top of the counter where we watched how our Vookies started to sell. Most of the people buying them were middle age women. We kept the sample tray next to the cashier in case someone wanted to try Vookies before buying them.

People’s positive reactions after trying Vookies encouraged me and Matt to keep selling them. We felt motivated to actually get serious about the business that we were starting. While watching people buying our gluten-free alfajores, we saw a woman taking pictures of Vookies on the shelf. She later went to the backstage area of the kitchen of the coffee shop. Immediately one of the owners came to where Matt and I were sitting, and talked to us. He said there was a problem and that we couldn’t keep selling Vookies there anymore. After asking for an explanation, the reason was that we needed some health permissions to sell our gluten-free food product there. They told us that if we presented these permissions we could keep selling Vookies in their store. If that was actually the reason, why weren’t we informed since the beginning? Why waiting until a lot of Vookies were sold to mention that “legal” aspect? For Matt and I it was very rare the decision of not letting us sell any more alfajores at Book Revue. Anyhow, we took the packages of Vookies that were on the shelf, and we were ready to leave. But we didn’t settle down with that excuse, and since we made a deal with the owner of the store, we left him the packages that they agreed to pay. Then we left but we were kind of bummed. We thought the business was not going to be a success because of this issue that came up. But we decided to not settle down and do something else.

by Mariana Lessmann


We are Mariana Lessmann and Matt Ackerson.

Mariana graduated from Communications & Journalism in Caracas, Venezuela, and has over 10 years of experience as a writer. She has worked on Digital Marketing, and for over 10 prestigious Cable Television Channels aired in Latin America. Matt graduated from Cornell University in New York. He started his own company in 2010, and has been running it by himself since then. Matt is an expert in Marketing, Sales, and creating 6-Figure Funnels for online businesses.

Over the past year we decided to start a company together and created "Vookies", that later expanded and became "Be Breader". We have been helping celiacs around the world to optimize and improve their health by incorporating safe and delicious meals into their daily menus.


Let's start eating delicious and safe!

Your health can change today.